The PRO21 Challenge

HealthBeautyWellness
Written By Michelle Pizzurro

Keep the Good Going Strong

Abbott, the makers of PROTALITY nutrition shake, was early to recognize a challenge GLP-1 users faced while rapidly losing weight due to decreased appetite. The pounds lost aren’t just fat; much is muscle. Knowing insufficient protein intake can lead to muscle loss, Abbott needed a message to educate, motivate, and introduce the community to their ally for sustained weight loss. The story? The PRO21 Challenge.

 
Michelle Pizzurro
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