CACIQUE
It's not "plus size".
It's bra sizes 32-50.
The term “plus size” is antiquated, as it reinforces exclusionary standards rather than embracing diverse body sizes and shapes as part of a broader norm. By redefining the standard, Cacique creates inclusive solutions that celebrate women of all shapes and sizes. During my time as a senior copywriter, I helped empower and celebrate the all-size community with inspiring, body-positive messages and stories.
