VICTORIA’S SECRET
A Million Ways To Say "Sexy"
The myth that Inuits use 50 words for "snow" maybe debunked, but I can tell you that Victoria's Secret has 500 ways to say "sexy". Through lingerie, bras fragrance or lounge wear, sexy takes as many forms as, well, snow during an Ohio winter. The below projects show how I bent an established brand voice across product story. Because whether you're relaxing in sweats or meeting a friend, Victoria's Secret wants you to feel your idea of sexy at all times.
